Collaborating with a range of savvy leaders and cross functional teams, I worked with Formation (formerly TAKT) to deploy an enterprise SaaS marketing platform that supports 26,000,000 Starbucks loyalty members every week. Working directly with a Seattle based cofounder and a small engineering team, I participated in every aspect of bringing the product vision to life, which balances a bevy of personalization policies underpinned by advanced Data Science, Artificial Intelligence, and Machine Learning. The Formation platform delivers a range of omni-channel offers spanning the full Starbucks loyalty population all the way down to highly personalized 1:1 offers and recommendations, enabling Starbucks’ marketing team to reduce operational burden 6x, increase offers sent 3x, and lift engagement 5x.
Ammon Haggerty // VP Design at Formation // →
“I was Joshua’s manager on a highly technical SAAS platform. He’s a passionate and highly skilled product designer with exceptional UX skills. He’s also a talented storyteller and can weave together a compelling product or user narrative. A valuable member of our team who could do the work of two designers. Highly recommended.“